COMPANY SUMMARY
Holiday Systems International (HSI) is a Vacation Ownership service company providing a wide variety of exclusive benefits to a niche market of select international clientele. Founded in 1993, HSI is a fast-paced rapidly growing industry leader.
OVERALL RESPONSIBILITY:
Direct accountability to manage the sales staff and sales objective for the company
Formulate and implement strategic and tactical sales and marketing plans; oversee all necessary activities to fulfill strategic objectives.
Identify and approach potential new clients, convert inquiries from potential clients to sales.
Develop relationships with existing clients and maximize revenue potential.
Develop existing marketing activities to ensure awareness of the company among all target groups.
Provide timely and reliable management information.
Work toward building the overall strength and performance of the sales and marketing team and the company as a whole.
DUTIES & RESPONSIBILITIES:
1. Sales
a. Proven ability to directly close sales.
b. Must make sales calls with poise, credibility and influence.
c. Proven ability to lead the sales process by example.
d. Proven ability to hire, train, recruit, evaluate and cultivate a winning sales staff.
e. Develop and coordinate sales selling cycle and methodology.
f. Analyze and evaluate the effectiveness of sales, methods, costs, and results.
2. New Business Development And Direct Marketing
a. Suggest viable target clients and industries, sourcing relevant data as necessary.
b. Approach potential clients through various channels, including cold calling and direct mail campaigns.
c. Use knowledge of the markets and the industry to promote introductions and sales.
d. Arrange and lead new business meetings, delivering sales presentation in a polished, professional manner.
e. Be familiar with the range of services offered by HSI and understand how to identify client requirements that can be met by these services.
3. Client Retention
a. Maintain awareness of the company among existing prospects through periodic follow-up calls.
b. Oversee production and performance of all programs.
4. Advertising and PR
a. Analyze advertising opportunities and propose campaigns where strong ROI is expected.
b. Negotiate pricing with publishers.
c. Oversee media, layout and design of advertisements.
d. Identify need for production of new marketing collateral and updates to existing materials; oversee production.
e. Identify PR opportunities and submit press releases.
5. Database Maintenance
a. Oversee day-to-day maintenance of the client databases, ensuring that new leads are added in a timely manner and integrity of data is maintained.
b. Ensure that employees at all levels are following prospect management systems.
6. Website
a. Review existing online marketing strategy, suggest and implement improvements.
b. Ensure company websites continue to rank high on page major search engines for targeted keywords.
c. Oversee day-to-day updates and maintenance.
7. Reporting
a. Review existing data collection systems, suggest and implement improvements.
b. Organize, analyze and strategize client data, business inquiries, conversions and website activity.
c. Present monthly report to Upper Management, analyzing performance and proposing future activities and direction.
QUALIFICATIONS/EXPERIENCE:
The preferred candidate will have a Marketing Degree.
5-10 years experience in the Marketing or Advertising fields.
3-5 years prior sales experience.
Excellent written and communication skills.
Proven project management skills.
Experience in strategic planning and execution.
Ability to manage multiple and concurrent tasks.
Must have proven effective public speaking and presentation skills.
Knowledge of contracting, negotiating and change management.
Proficiency in using all Microsoft Office desktop software: Word, Excel, and PowerPoint
Candidate will be able to actively implement new marketing programs A-Z, with little supervision.
BENEFITS PACKAGE:
HSI was rated as the Employer of the Year for 2007 by the America Resort Development Association (ARDA).
The ACE Employer of the Year Award recognizes an employer that has demonstrated exceptional commitment to its employees. The 2007 winner, Holiday Systems International, offer salaries at the top of the industry scale in addition to providing exceptional benefits to their employees.
Top Salaries
Great Insurance
o Group
o Dental
o Vision
o Life
o Maternity
o Prescription
Paid Time Off
Paid Vacation
Paid Holidays
Paid Bereavement
Paid Volunteer Time
Paid Educational Assistance
Discount Travel Pricing
Free Lunches
Healthy Living Program
Corporate Fitness Program
Community Outreach
Employee Assistance Program
Fair and Frequent Reviews
Department Transfer Opportunities
No Politics Culture
Fair Promotion Opportunities
Ergonomic Environment
Child Care
SALES & MARKETING DIRECTOR (Las Vegas, NV)
